Lesson 35: Your Public Image

The process of deception starts when we learn to control our emotions. Emotionally, we want people to know who we are. This leads to self-promotion, but our potential investors, partners, and customers don’t care who we are. They only care about what we can do for them. Only our competitors want to know who we are so that they can use our condition against us.

[Back] [Next]

Copyright 2005-2008 Science of Strategy Institute, Clearbridge Publishing, and Gary Gagliardi
The leading publishers of books based on Sun Tzu's The Art of War