Lesson 94: The Basis of Innovation

Without competition, standard techniques—direct action—cannot arise. Without standards, new methods—surprise—are very difficult, costly, and more likely to fail. Usual and unusual give birth to each other. Without the usual, there is no unusual. Without the unusual, there is no progress and no momentum. The evolutionary nature of reality was observed and recorded by Sun Tzu long before Darwin, but to a more practical purpose. Our goal is to use this theory of evolution to create useful innovations.

 

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The leading publishers of books based on Sun Tzu's The Art of War