Lesson 97: Unleashing Innovation

We should time our surprises so that we can use them to effectively change people's minds. We should keep gradual improvements secret, gradually building up the tension and power of their release. We should then promote them when they make a difference in the market, when they will change customers' minds. Imagine being challenged by a rival at work and being in the position to name a dozen important things you accomplished that your opponent knew nothing about. This is the power of timing.
 

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